Seasalt from Cornwall sells bright, fashionable and fun organic cotton clothing and accessories for men, women and children. Seasalt has high ethical standards and the clothing they sell includes many eco-friendly products wherever possible. In fact, Seasalt was the first fashion brand to have its clothing certified to Soil Association organic standards and in 2008 was ranked equal first UK fashion company for Ethical Conduct by the Ethical Company Organisation.
The Seasalt website has a brightly coloured theme that reflects the products that it sells. The home page make good use of attractive images and includes a subtle image slideshow. The website is easy to navigate and the products are organised into sensible categories.
All the familiar ecommerce features are there and I was also slightly surprised to see some other web geek features like the ‘Add This’ button. Good idea though!
The product pages are well thought out. In addition to the normal product description, each page has alternative images of the product and other useful information such as related products, a size guide, and delivery information, closely positioned next to each main product.
The website also has a lot of related content including Seasalt Stories, an online magazine, and community articles, for example about the retail shops that have adopted and cleaned local beaches. This is a good idea because it establishes the company in its niche and provides interesting content for new and existing website and retail customers…meaning that customers are more likely to return!
It’s all very professional and gets high marks from me.